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The 10 most expensive blogs of all times

by Jean-Baptiste Jung on December 9, 2009 · 45 comments

If you would sell your blog today, what will be your price? It can be surprising for many people, but blogs currently have a lot of value and many companies or individuals agrees to pay the big price to own a successful blog.

In this article, I’m going to show you the 10 most expensive blogs of all times and discuss the story behind each sale.

This post was edited to correct some mistakes. Performancing.com, which have been forgotten, has been later added to the list, which explains that there’s now 11 blogs instead of 10.

11 – BlogOhBlog.com : $10,000

BlogOhBlog.com was founded by a Malaysian blogger named Bob Jiwakacau. In november 2007, only five months after the blog launch, it was sold for the sum of $10,000 to Jai Nishal Verma, an Indian web developer.

Althought BlogOhBlog was young, Bob released many free WordPress themes and the blog was earning almost $2000 per month. The sale of such a young blog for $10,000 made people talk a lot about it, which lead to many articles and backlinks to BlogOhBlog.

Three years after the sale, I can definitely say that Jai did a great job on the blog and that the sale was a good thing for readers.
» Visit Blog Oh Blog


10 – Ensight.org : $15,000

In 2004, when blogging weren’t as popular as now, Ensight.org was sold for the sum of $15,000.

Althought many blogs have been sold for bigger amounts since then, it was definitely the most expensive blog ever sold at the time.

» Visit Ensight


9 – JohnCow.com : $50,000

Ain’t John Cow a funny name? In fact, this blog was started 2 years ago as a parody of the well known blog of John Chow. Once again, this blog made money really quickly and was finally on sale a few months after being created.

This time, the blog was sold for a very big sum : $50,000. The new owner, Jason Katzenback, have successfully took the blog to a higher level. Today, the blog have approxiamtely 32000 RSS subscribers and bring a mensual income of $3000 to his owner.
» Visit John Cow


8 – WpDesigner: $65,000

WpDesigner was probably the first blog dedicated to WordPress. It can sound funny now, because there’s billions of blogs related to WordPress (This include mine) but in 2006, WordPress weren’t as popular as it is now.

The blog grew with WordPress popularity and a few months before the sale, the owner created a paid theme club. This made the blog earn over $900 a month. It was sold on March 2008 for $65,000 to an entrepreneur named Pawel Ciszewski.

Quickly after the sale, the blog started to die. Pawel Ciszewski did nothing exepted his well known (and well mocked!) “Hello, I am the new owner…” post. Finally, some month laters, Pawel Ciszewski put a bunch of affiliate links on the site. It was the only update.

A loss of $65,000 for the buyer and the loss of a popular blog for the WordPress community. Note that 901am.com was purchased for the same amount.
» Visit WpDesigner


7 – BlogHerald.com : $70,000

Founded in March 2003 by Duncan Riley as the first “blog about blogging”, Blog Herald remains the largest standing resource of its kind.

In February 2006, the Blog Herald was acquired by Problogging, Inc., after which it was sold to Splashpress Media in the same year. The blog, which was already making lots of money, was sold for $12 million. I know it’s a GREAT blog, but $12 million is really a lot of money!
» Visit Blog Herald


6 – Performancing.com : $100,000

Performancing is a blog dedicated to help bloggers reaching online success. Lots of well-known bloggers, as such as Brian Clark, Brian Gardner and Nathan Rice published posts there.

Performancing was acquired for $100,000 by SlashPress Media (also owner of the Blog Herald) in 2007.

» Visit Performancing


5 – TheConsumerist.com : $7 Million

The Consumerist was launched in December 2005, with Joel Johnson as editor. The blog focus on consumerism and consumers’ experiences and issues with companies. They also provide many “promo coupons” which made the blog very popular among US consumers.

It was sold for the incredible sum of $7 million to the Consumers Union in november 2008. Today, the blog is still very well maintained, but damn, $7 million is such an investment!
» Visit The Consumerist


4 – Deadline.com : $15 Million

Founded in March 2006 by Nikki Finke, Deadline.com – which was called DeadlineHollywoodDaily.com at the time of its launch – is a blog about Hollywood movies news and it was an instant success.

On June 23, 2009, Mail.com Media Corporation acquired the site, for $15 million and hired Nikki Finke to maintain the blog.
» Visit Deadline


3 – Bankaholic.com : $15 Million

Finance is a profitable niche, and John Wu, the man who created Bankaholic.com probably knew it while he launched his blog. Though, he was far from guessing that Bankrate would like to buy his blog some time later for the incredible sum of fifteen million dollars!

Currently, the blog is authored by Bankrate, a bigger website about finance, mortgages and all that stuff. Bankaholic looks like a very profitable blog, but honestly I’m not sure that Bankable will get their return on investment within a few years. However, some many people talked about that incredible sale that it was a real buzz for both Bankrate and Bankaholic.
» Visit Bankaholic


2 – ArsTechnica.com : $25 Million

Ars Technica (Latin for Art of technology) was founded by Jon Stokes and Ken Fisher in 1998. It receive 4,4 million of unique visitors every month.

After 10 years being independant, Ars Technica had been finally bought by Condé Nast in 2008 for $25 million, the same sum that Condé paid the previous year to aquire Wired.com.
» Visit Ars Technica


1 – PaidContent.org : $30 Million

Journalist Rafat Ali founded PaidContent.org in 2002 as an online media hub that covers news, information and analysis of the business of digital media.

PaidContent.org, along with its related company ContentNext, was purchased by Guardian Media Group for $30 million.
» Visit Paid Content

And you, would you sell your blog? How much?

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{ 39 comments… read them below or add one }

1 Darren December 9, 2009 at 5:28 pm

Wow thats alot of money for those blogs very cool to read about. Thanks for doing the research for us!

2 oksoner December 9, 2009 at 5:35 pm

$30 Millions !!

C’est quand même beaucoup d’argent, je pense que je pourrai vendre n’importe quel blog ou site pour ce prix là !! (Encore faut-il avoir un contenu qui vaut ce prix là)

3 Bjorn Edvinsson December 9, 2009 at 6:03 pm

Holy crap, thats a lot of money! Either you must be pretty desperate to buy a blog for that much money, or else just having problems spending all your money in your spare time ;)

My own blog isn´t worth something, I guess… Maybe like 70 $ or something :)

4 Jean-Baptiste Jung December 9, 2009 at 6:19 pm

@oksoner : Agree, definitely a big sum! I’d sold my blogs for $30 millions too ;) Btw, to make sure everyone on the blog can read and understand your comments, can you use English next time? Thanks in advance :)

5 octeam December 9, 2009 at 6:27 pm

Impressive…but honestly those price are really…too…much

6 Tommy December 9, 2009 at 6:28 pm

I remember following WPDesigner at the time of the sale, and it was so disappointing to see that blog die. I wish Small Potato the best, but the WordPress community misses him!

7 Jean-Baptiste Jung December 9, 2009 at 6:36 pm

@Tommy : I used to follow it too…”Hello, I am the new owner” :D I can’t believe that guy let a blog he paid $65,000 become a simple affiliate page. Total nonsense.

8 Andrew December 9, 2009 at 6:37 pm

Great post I should say! I’ve never seen such prices for the blogs. Interesting, how much does John Chow’s blog cost? I really think that no less than 1-2 Millions dollars.

9 Jean-Baptiste Jung December 9, 2009 at 6:48 pm

@Andrew : I don’t think that John Chow will sell this blog so easily, even for a million. But if you have the million, you can make him a proposal, who knows? ;)

10 Andrew December 9, 2009 at 7:10 pm

@Jean-Baptiste Jung: I think so too :) John Chow won’t sell the blog, because nobody wants to sell milk cow. If I have such summ of money I could propose John to sell his blog, but I haven’t it. And I always knew that perfect blogs cost a lot of money :)

11 Dave Doolin December 9, 2009 at 8:16 pm

I’d consider an offer starting at about US $165,000 (which nets me ~$100,000 after taxes).

While this might seem ludicrous given my current traffic, I’m focusing on more on content right now rather than traffic. Traffic is growing and will continue to grow. I’d also throw in a few very sweet domains that could easily be used as satellites for driving traffic.

Price will go up as traffic and content grows. I’m not looking to sell right now anyway.

@oksoner – I don’t speak French… but I get your drift: that’s a lotta coin!

12 oksoner December 9, 2009 at 9:05 pm

@Dave Doolin, @Jean-Baptiste Jung : Sorry, i’m not very comfortable with english, i will try to comment in english next time, hope i will understable.

@Dave : I just said I will sell anything for $ 30 million.

13 David Krug December 10, 2009 at 12:11 am

As the guy who negotiated the sale of Performancing.com , and The Blog Herald (twice). I can say that your numbers are WAY off. If you want accurate numbers please feel free to ping me, but your article is ridiculous because your facts are way off. Great concept but very unfactual. I can think of a few other blogs I’ve sold, or brokered that went for more than The Blog Herald, or less that should be on this list.

14 Jean-Baptiste Jung December 10, 2009 at 12:17 am

@David Krug : I did my best to get accurate numbers, but if I failed, I apologize. You’re welcome to provide any corrections if you’d like.

15 Marcell Purham December 10, 2009 at 12:32 am

Very interesting read! I hate when owners sell their website and the new owner takes over and does absolutely nothing to help others.

16 Dave Doolin December 10, 2009 at 1:03 am

@David Krug – I’d be interested in the real numbers too.

17 mupet December 10, 2009 at 3:38 am

Amazing, i can’t believe it

18 Eric B. December 10, 2009 at 4:42 am

Wow. I’ve never even heard of a few of these.

19 Bob December 10, 2009 at 4:57 am

Pretty amazing prices for some of them, especially for WpDesigner to just let it die after the sale, such a shame it was a nice site.

20 @cristian December 10, 2009 at 5:05 am

I don’t get the #10, if it was making 2k/mo why you would sell it at 10k, only 5 months of income.

21 Muzi Mohale December 10, 2009 at 6:36 am

Those are serious figures Jean, next please do a post on the below blogs, what could cost a potential buyer:

TechCrunch.com
ProBlogger.net
SmashingMagazine.com
Mashable.com
IncomeDiary.com
Entrepreneur-Journey.com
Blogussion.com
PCMech.com
CatsWhoCode.com (lol)
Digital-Photography-School.com
Soccerlens.com

22 sriganesh December 10, 2009 at 6:38 am

i never thought , this much sales for blogs, pheww… b/w nice article .

23 Vaibhav Kanwal December 10, 2009 at 8:58 am

Wooaahh! Thats some money. I remember selling my old blog of 1 year for $125. Geez!

24 Jean-Baptiste Jung December 10, 2009 at 10:49 am

@Marcell Purham : Same here, I hate it. Sadly it happends sometimes.

@Muzi Mohale : It’s hard to give an estimate of a blog value, but a sure thing is that most from your list are worth a lot of money!

25 Andrew December 10, 2009 at 11:27 am

@Jean-Baptiste Jung: please, change the title in the post, because there are 11 blogs were sold not 10 :) . By the way, I really like such posts ))))

26 Jean-Baptiste Jung December 10, 2009 at 11:33 am

@Andrew : I wrote a note explaining why there’s now 11 blogs instead of ten ;) I never change the title of a published post though.

27 Dana @ Online Knowledge December 10, 2009 at 1:40 pm

Wow, i never dream that blog can sell that much.

28 Andrew December 10, 2009 at 4:53 pm

@Jean-Baptiste Jung: I see :)

29 Michael Beds December 10, 2009 at 5:57 pm

Im astonished that blogs can sell for so much….it just amazes me!!

30 Jenna Molby December 10, 2009 at 11:19 pm

WOW! It’s amazing a blog can sell for that much money. Great post!

31 Blogger Den December 11, 2009 at 4:59 am

It’s crazy to see blogs being worth so much. Compare these to other blogs like Chris Prillo and Darren Rowse, and these seem like nothing

32 Slobodan Kustrimovic December 11, 2009 at 8:44 am

Thanks for this :)

Do you know for how much Noupe is sold?

33 Jean-Baptiste Jung December 11, 2009 at 8:51 am

@Slobodan Kustrimovic : Despite the fact I often work with Smashing Magazine, I don’t know how much it was sold. Noupe is a money maker throught BSA ads, so I don’t think it was sold for less than $15,000.

34 Richie December 11, 2009 at 9:24 am

Wow….. this is one article i wish i’d never missed…. simply awesome….

35 Jean-Baptiste Jung December 11, 2009 at 9:26 am

@Richie : Thanks for the kind words :)

36 ekqo December 12, 2009 at 1:06 pm

nice list

i know 1 blog sell at $75.000 , the site have listing in sitepoint market place
the url of blog is jackbook.com

don`t know who purchase that site

37 Morten December 12, 2009 at 9:23 pm

Hi,

really funny post, good one, thanks

38 TahitianBlack.com December 15, 2009 at 6:44 am

Those are quality blogs and nice sales, very inspiring numbers to those blog owners out there.

And us ? would we sell our blog?
YES, we would
we are currently accepting offers in the range of mid-to- high $x,xxx

39 Josh January 4, 2010 at 4:20 am

I would have loved to be the founder of one of these. I used to love WPdesigner.com. I wonder if Pawel has made a 100% ROI yet from the hosting links.

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