Blog launch: 5 tips for success

Everyday, more than 10,000 new blogs are created. But how many are still maintened 3 months later? Probably less than 1%.

Launching a new blog is never easy. First, you have to make it known to the audience and get it indexed by search engines. But the biggest part of the work is to show your authority and make visitors come back to your blog. After launching several websites myself, I’m going to show you 5 tips to launch your blog successfully.

Start working before your blog is live

[tweet]Once they decided they want to blog, most people just pick a domain name, buy some hosting, install WordPress and start blogging. Cool, you have a blog, now what?

A young blog have to prove it’s usefulness and the blogger behind it have to show his ability to keep the blog running. This is why you should always have 10 to 20 posts ready to be published when launching your blog.

In order to keep your first visitors interested, it is a good idea to publish often (Once a day or once every two days) but don’t forget to always put quality over quantity.

Don’t waste your time with a “Welcome on my blog” post. Excepted if you’re already well known from another blog, people don’t care about who you are. What they’re looking for is quality content. They’ll get to know you later.

Communicate

While success is definitely not going to happen without quality content, content is nothing if you don’t promote it. People will not guess that you have a cool blog. It’s your job to told them about.

So, how to communicate about your new blog? First, get on Twitter and start making friends. To gain attention from more experienced bloggers, retweet their posts, digg/bump/stumble when they ask for it and then, start the conversation.

Twitter is really a great tool to promote your blog, but of course, that’d be too easy if you just had to create a Twitter account and tweet about how great your blog is.
Another efficient way to make new friends and get your blog known is joining a forum. I just created one on CatsWhoBlog where bloggers can meet with others and discuss blogging or monetization.
Have a look at it, and join if you like..

Cross promote your new blog on your other sites

One of my favorite promotion technique is cross-promotion: The “art” of using site A to promote site B, and vice-versa. If you already own a blog, don’t hesitate to use it to promote your new site. Try to avoid boring anouncement posts and introduce your new blog on a more subtle way.
A good example is this post I wrote on CatsWhoCode, which used my other site PHP Snippets as a live demo.

If you don’t have any other blogs, what about finding a blogger in your niche and cross-promote your respective blogs? I have never tried it myself, but that sounds like a good plan.

Work as hard as you can

Despite what some people (those who try to make you buy their clickbank products) says, success is not going to happen without work. While there’s no miracle formula for success, from my own experience I can say that if you have the following 4 points:

  • Interesting content
  • Frequent updates
  • Heavy promotion
  • Strong communication

Then it’s only a matter of time before you’ll be successful. A good example of it is Jad Limcaco, owner of Design Informer.

In less than 6 months, due to his hard work, dedication and strong communication skills, Jad managed to make his blog popular among the design community, even if the competition is particulary hard in that niche.

Don’t give up

I already said it numerous times, but time is the blogger’s best friend. Today CatsWhoCode.com is pretty popular in its niche, but two years ago it was just “one more web development” blog.
I had to work very hard to make what CWC is today. I had to write, promote, and more important, I had to believe the blog had the potential to be successful.

Sometimes you may be tempted to say “I failed. I worked hard but my blog isn’t successful”. It happens to everyone and it happened to me. But don’t give up. A blog is rarely successful before at least one year of presence on the internet.

Blogging is not a sprint. It’s a long distance run.

Published on July 12th, 2010 by Jean-Baptiste Jung

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